Meet Our Dedicated Team

Keith Springer

Keith Springer

President

Keith Springer is the author of ``Surfing the Retirement Tsunami -Your guide to staying afloat and retiring comfortably`` and ``Facing Goliath: How to Triumph in the Dangerous Market Ahead``, radio host of ``Smart Money with Keith Springer`` on NewsRadio 1530 KFBK. Keith can also be seen on CNBC, FOX Business, the Wall Street Journal, Fortune, CNN Money and other news outlets. Keith is also President and Founder of Springer Financial Advisors in Sacramento, CA, an SEC Registered Investment Advisory Firm specializing in investment and retirement planning and has been providing professional wealth management advice for over 30 years. All written and verbal content is original material, solely owned and paid for by Springer Financial Advisors. Keith can be reached at 916-925-8900 or Keith@KeithSpringer.com.

Deanna Erdman

Deanna Erdman

Director of Operations
Compliance Officer

Deanna worked in the medical field for 15 years and has worked in the financial services industry for 10 years as an Office Manager. She is a notary, California life insurance licensed and has her FINRA Series 6 and 63 licensing. Outside of work, she spends time with her grandchildren, camping and reading. As a new member to our team, she is excited to meet our clients and to facilitate service beyond expectations.

Jessica Slazas

Jessica Slazas

Client Services Manager

Jessica has been with Springer Financial Advisors for two years as the Client Services Manager. She works hands on with all our wonderful clients to ensure they have the best experience possible. Jessica has a background in the client services industry as well as her California Real Estate License. In her spare time, she enjoys cooking and traveling. She also has a passion for animals and is extremely committed to furthering animal causes.

Sonia Kahlon

Sonia Kahlon

Client Services Assistant

Sonia has lived in many different places over the years. She has recently joined us after being with The Standard Individual Annuities team for over 3 years in Portland, Oregon. Prior to that she was a Private Banker and Managed a wide array of restaurant businesses with her husband of 21 years. Her favorite hobby is spending quality time with her family and 2 teens. She is looking forward to meeting all our valued clients and helping with any client service needs.

Kevin Herndon

Kevin Herndon

Investor Relations

Kevin Herndon is a Sacramento native that has been in financial services business for the past 5 years. Kevin also serves on the board of directors for the Greater Sacramento Urban League Young Professionals. He currently has his Series 6, 63, Life and health licenses and is a certified tax preparer. Kevin and his wife Kerri of 13 years have 3 wonderful boys.

Crystal Singh

Crystal Singh

Administrative Assistant

Crystal is the first person you see when you walk through the door and she is always around to keep a smile on our clients’ faces. She has been in the client service industry for over 8 years and is excited to learn more about the world of finance. Crystal is married with 3 four-legged children. She enjoys trying new recipes, going fishing, and traveling.